The 33-year-old striker has made a strong impact at Santiago Bernabeu despite the pressure on him to step into Karim Benzema's shoes
Prior to the second half of Real Madrid's eventual 3-1 loss to Atletico Madrid on Sunday, Carlo Ancelotti surveyed his bench. He peered over an admittedly thin unit, but an elite one nonetheless. He could call on midfielder Aurelian Tchouameni, No.10 Brahmin Díaz, or the dynamic Dani Ceballos.
Instead, with his team trailing, and the need to change the game, Ancelotti introduced a gangly, 6’3, 33-year-old striker: Joselu. He is not the archetype of human, never mind elite footballer, to change a contest of such magnitude. But it wasn’t exactly a poor selection from Ancelotti, either. Madrid were markedly better with the big striker in the second half, creating more chances, registering more shots, and enjoying a larger percentage of possession in the Atletico defensive third. Joselu did little to change the result, but Madrid’s performance undoubtedly improved.
The presence of this anti-Galactico has bolstered Madrid on a number of occasions already this season. Joselu is not a big-money signing who will break any records, or sell many shirts. But he is, undoubtedly, a presence, a player who will at the very least make things awkward for the opposition. And for a Madrid side lacking an attacking focal point, it's an invaluable attribute, as well as a fulfilment of a lifelong dream for a former Madridista whose career threatened to careen off course along the way.
GettyFitting in at the top level
Strikers like Joselu don't exist for big clubs anymore. All centre-forwards — regardless of size — have to bring more to their game than just finishing. Harry Kane, for example, is big, but passes like a No.10. Romelu Lukaku is lethal when rolling his defender. And Erling Haaland is some sort of hyper-athletic, deadly Nordic alien. There isn't usually room for the slow, gangly tall guy who likes to run.
But Madrid have found it for Joselu. Ancelotti's systems are more tactically intricate than he gets credit for, but the legendary Italian manager has won a lot at Madrid because he puts 11 very good players on the pitch, who can all play together. It is, after all, inherently limiting to ask Luka Modric, Toni Kroos, Vinicius Jr or Jude Bellingham to modify their role, or curb their footballing instincts.
In the past, this all worked through the feet of Karim Benzema. The Ballon d'Or-winning striker was equal parts roaming forward and deadly finisher. He could both score in bunches and link play for others — sort of floating around as a false nine. His departure has left a hole — one that Bellingham has surprisingly filled this year with goals of his own. But the England midfielder does not offer the striker's presence that Benzema did.
And that is where Joselu comes in. With Vinicius having missed a month of action through injury, the Spaniard has largely played alongside Rodrygo up front for Los Blancos, and generally lived in the box, taking on the opposing defence's biggest centre-back. He battles so Rodrygo can roam and Bellingham can ghost into the box. Joselu is effectively an elite facilitator — all without touching the ball.
AdvertisementGettyPutting the ball in the net
Joselu's signing was met by confusion for a lot of those outside Spain — and for good reason.
But it's a largely unfair criticism. There are many elite footballers — especially Spanish ones — who simply do not make it in England. Iago Aspas, now a modern La Liga stalwart, flopped at Liverpool. Fernando Morientes, considered Spanish goalscoring royalty when he arrived in England in 2005, scored only eight times in 41 appearances. Alvaro Morata is remembered with chagrin by Chelsea fans, but has been a solid centre-forward for Atletico Madrid.
Joselu fell victim to the same issue, and perhaps it was his stint in England that helped revive his career when he returned to Spain. Since arriving at Alaves in 2019, aged 29, he has scored double-digit goals every season, most recently bagging 16 for an Espanyol side that won just four games last campaign. This is a player who was handed his Spain debut at 32, and scored the winner in the Nations League semi-final to mark his second cap.
At Madrid, on his return to his boyhood club, he has found the net on a couple of occasions. Two in six games doesn't jump off the page, but both have been in one-goal wins, and he assisted the winner against Celta Vigo, too. Madrid have won six games from seven in all competitions so far, and Joselu's contributions have been crucial in three of them.
Gonzalo Arroyo Moreno/Getty ImagesLove of the club
The smile on Joselu's face after scoring his first Madrid goal was one of those rare heartwarming things in football. It was May 21, 2011, and Madrid were thrashing Almeria. In the 86th minute, Joselu, introduced as a substitute, ghosted off the far shoulder of the last defender and met Cristiano Ronaldo's cross in stride, right as the ball pinged off the turf, striking it on the rise to make a very tricky finish look markedly easy. It was Madrid's eighth goal of the evening, but Joselu celebrated it like he had scored a last-minute winner.
It took 12 years for him to bag his second for club, and that one was met with equal delight. This time, it was a rebound that fell kindly to the big Spaniard, who thrashed it home to equalise against Getafe. He needed a few seconds of an excited sprint towards the fans before realising that his team-mates were all returning to the centre-circle in the hunt for a winner.
And perhaps those reactions are most emblematic of what Joselu brings. There are a lot of Madrid players who want to play for Madrid because of the name, the badge, the status. Bellingham, Madrid's other summer signing, said it himself: "Real Madrid is the greatest club in history and there aren't many players who get to play for such a magnificent and historic club. I'm very grateful to those who brought me here."
Joselu, though, has a real connection. Although he came up through the Celta Vigo youth system, he was bought by Madrid as an 18-year-old, and impressed for Madrid's Castilla side, before being offered a chance at the first team two years later. And the energy of a 20-year-old trying to earn his spot at one of the world's biggest clubs still remains. The statistics tell some of the story — Joselu's numbers on clearances and interceptions are among the best in the world among strikers, per .
But the eye test offers more. Joselu never stops moving. He presses the defensive line when Madrid push up. He drops into a deeper position when they soak up pressure. He makes the runs to the back post that don't matter. He offers himself in space for quick interchanges. These are all things that his predecessor was better at — of course Benzema was. But those gangly legs are always in motion, always for the badge of the club he loves.
ENJOYED THIS STORY?
Add GOAL.com as a preferred source on Google to see more of our reporting
Real MadridKeeping Mbappe's seat warm?
Real Madrid agreed to bring Joselu in on a loan deal with Espanyol, with a potential option to make the deal permanent at the end of the season. So far, it has seemed like a surprisingly shrewd signing for a team that didn't sign Kylian Mbappe — as many perhaps expected they would.
But that will likely all change next summer. Mbappe has reportedly agreed on a deal to amicably exit Paris Saint-Germain in 2024. Madrid, by then, will presumably be able to pay whatever fees — to PSG or otherwise — are needed to make the deal happen. It's a presumptive move that will push Joselu further down the pecking order.
For now, the Spaniard is a reliable fill-in for a side that is still growing into a new 4-4-2 formation. When Mbappe arrives, the system will likely change for him. It's hard to see Madrid needing a true No.9 in their squad as anything but an occasional cup option, or late sub to relieve one of their front three.
So, Joselu effectively has his one season to make an impact. And maybe he hasn't picked the year made for the most success. Barcelona appear well poised to challenge Madrid for the title and there are undoubtedly more well-rounded teams in the Champions League. That this is likely Ancelotti's final season in club management won't help, either.
Still, for Madrid's anti-Galactico, a player who has waited for his Bernabeu dream to come true, he might just have the kind of impact necessary to keep Madrid challenging on all fronts.